the Wakefield Doctrine

the theory of clarks, scotts and rogers

the Wakefield Doctrine (…this just in…)

with one comment

“The Point….please”, (writes Concerned Reader), “tell us (the Point of):”
                        a) this blog;
                        b) all these words, some clever some charming and some just plain odd;
                        c) since I am asking the Point of the Wakefield Doctrine.

(Concerned Reader goes on to say):

“Have been following this blog since the summer. I have found it to be clever, sometimes even funny but what is the Pay Off?
What is the benefit to me, the Reader,  today?  
(The internet is nothing if it is not a ‘place’ that is totally jammed full of cute and clever, interesting and intriguing (there you go again with the ‘Clever’ shit) sites.

Tell me, tell your 14 subscribers, what the value to us today in real terms is, what should we expect to see as a return on the investment of our time spent here.”

Dear Concerned Reader,

There is no Point.

The Wakefield Doctrine is simply a modern example of ‘vanity publishing’. Due to the ridiculously easy access and ridiculously large field of promulgation inherent to the internet, the temption of such an immense audience was just not possible to resist.  Armed with an average home computer and an internet connection, we have taken a clever idea and vanity published it to a (potential) global readership.

That is all it is.

A idea.
A thought expanded to the level of a topic of casual conversation.

The Wakefield Doctrine (the theory of clarks, scotts and rogers) is whatever you choose to make of it.


Written by clarkscottroger

January 14, 2010 at 7:24 am

One Response

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  1. Finally…. the truth emerges, like one of those nifty spreadsheet graphics on an easel at a convention of land sharks and time-share lackeys!

    As the arrow climbs from left to right, as the data gets mangled into something “confusingly applicable”… way up into “nosebleed country”…

    We learn the bitter truth about “The Wakefield Doctrine.”

    It’s just a marketing exercise aimed at (gasp!) making you a better person thru exposure to all your demented fragments of your persona. Whaaaaa?

    “Vanity publishing” indeed. More like the “three-peat” of psychosis!

    “The marketers are coming! The marketers are coming!”

    And you can’t stop them, It’s global. It’s viral. I wonder if there’s a vaccination yet? 😉

    But wait, there’s more!

    They’re actually trying to teach us something. (Gawd, I hate that!) They’re teaching “awareness”… like that “squad of swami’s” that roam the country, bamboozling people into signing over all their assets to find “freedom and enlightenment.” Only, they’re much worse… they’re (gasp!) REALTORS. 😉

    These CLARKSCOTTROGER guys are the “Yankee Guru’s of Gab…”

    And, if we pay attention (in spite of short attention spans due to an overdose of MTV, VH1, the pursuit of cell-phone ring tones, and immersion into late-night “talk-show wars”) we might just find out something about ourselves and our neighbors.

    Says “them.”

    Well? “Forewarned is forearmed” I always say…

    The rest? I plead the fifth.

    I need to stop wasting time, and sharpen this katana…



    January 14, 2010 at 12:47 pm

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