the Wakefield Doctrine (…this just in…)
“The Point….please”, (writes Concerned Reader), “tell us (the Point of):”
a) this blog;
b) all these words, some clever some charming and some just plain odd;
c) since I am asking the Point of the Wakefield Doctrine.
(Concerned Reader goes on to say):
“Have been following this blog since the summer. I have found it to be clever, sometimes even funny but what is the Pay Off?
What is the benefit to me, the Reader, today?
(The internet is nothing if it is not a ‘place’ that is totally jammed full of cute and clever, interesting and intriguing (there you go again with the ‘Clever’ shit) sites.
Tell me, tell your 14 subscribers, what the value to us today in real terms is, what should we expect to see as a return on the investment of our time spent here.”
Dear Concerned Reader,
There is no Point.
The Wakefield Doctrine is simply a modern example of ‘vanity publishing’. Due to the ridiculously easy access and ridiculously large field of promulgation inherent to the internet, the temption of such an immense audience was just not possible to resist. Armed with an average home computer and an internet connection, we have taken a clever idea and vanity published it to a (potential) global readership.
That is all it is.
A thought expanded to the level of a topic of casual conversation.
The Wakefield Doctrine (the theory of clarks, scotts and rogers) is whatever you choose to make of it.